Those fresh-from-the-can, full-of-potential, childhood memories… Now in a convenient spray! This Limited Edition Cologne was created to celebrate the 50th Birthday of Play-Doh! Hasbro said the fragrance is “meant for highly-creative people, who seek a whimsical scent reminiscent of their childhood.” Close your eyes and you’re back in kindergarten all over again! It’s amazing how the scent of Play-Doh can take you to another time and place.”
Source: Perpetual Kid
Seriously, what the hell is this thing? Apparently this is a real product
If you would like to pick one of these up yourself, the guy who found it on a trip to Japan is currently selling one on Ebay. There is also a packaging translation available here.